WHAT HAPPENED
Temu has flooded Europe with cheap goods, and apparently with influencers who don’t exist, too. After the research became public, Temu largely shut the network down, Fortune reports. 73 of the Top 100 Accounts Likely Fake The research comes from Online Risk Labs, a research group based in the Czech Republic that analyzed Temu’s advertising on Meta’s platforms over 16 months through April. Its findings: The budget: Temu spent about €830 million on so-called partnership ads, which are served in the name of creators. The origin: Although the ads targeted Europe, 28 of the top 100 accounts were based in Russia and 19 in China, with only six in the E.
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