Tesco has announced that it is introducing a host of influencer content across its stores, website and app. It unveiled the new offering at its Tesco Media Upfront event last week, with brands able to feature influencer-led videos across its network of more than 3,800 digital screens, including 2,800 in Tesco Express stores. The move will allow brands to extend their influencer campaigns beyond social media and reach customers while they shop. Influencer-led campaigns are already being tested, with content set to appear across Tesco’s website, app and in-store screens. According to Tesco Media, 40 per cent of shoppers under 45 actively follow influencers for brand and product recommendations, presenting an opportunity for advertisers to turn online inspiration into purchases.