Pictures Animation and Amazon Ads have teamed up to launch “Open to Fun” – an immersive, multi-channel campaign to celebrate the theatrical release of the new full-length animated feature, The Cat in the Hat , arriving in theaters on the 6th of November. Developed by Brand Innovation Lab , the creative team within Amazon Ads, the activation brings Dr. Seuss’s iconic character off the page and into the daily lives of millions of customers through a dedicated Amazon Brand Store Page, custom Alexa experiences, placements spanning Prime Video, IMDb, Twitch, and Alexa – and an original interactive mini game. The mini game lets customers tilt their mobile device to catch the mischievous Things in a fast-paced challenge featuring in-game voice lines from Hader himself. The Cat’s New Playground The campaign’s custom Brand Store Page on Amazon, running through to the 8th of November, serves as the central hub, featuring exclusive film content, trailers, and a direct path to purchase tickets on both desktop and mobile.