Amazon, Flipkart Tighten Seller Rules With the festive season just around the corner, India’s ecommerce giants appear to be shifting some of the operational risk onto sellers. While Amazon has raised closing charges, Flipkart is introducing new seller penalty rules. Sellers To Cough Up More: Amazon has introduced a graded cancellation fee for Easy Ship and Self Ship services, increasing the charge from 2% to 10% based on order value. Furthermore, Amazon will raise closing fees by ₹1 to ₹3 across fulfillment channels to increase merchant discipline as festive volume ramps up. Yellow Card For Sellers: Walmart-owned Flipkart has also instituted a three-tier system to penalise operational lapses by merchants without locking their accounts.