TikTok Shop accounted for about 2% of US online retail spending in July, up from around 1. Its share of online spending during the month was higher than individual retailers including Target, Costco, and The Home Depot. The company has built out shipping and logistics services, added sellers and brands, and trained creators to promote products for commission. The platform remains well behind Amazon and Walmart in US online spending, but Consumer Edge data indicates its share has grown steadily since launch. Sellers should evaluate whether TikTok Shop fits their products and customers rather than treating expansion as a requirement.