TikTok Shop reaffirmed discovery e-commerce and LIVE selling as growth drivers for Malaysian businesses at TikTok Shop Summit Malaysia 2026, the platform’s largest industry event of the year, which was officially launched by Prime Minister Anwar Ibrahim. Nur Azre Abdul Aziz, Senior Director of Strategic Partnerships at TikTok Shop Malaysia, said LIVE commerce has become a major driver of consumer purchasing on the platform, with almost 6 in 10 users naming LIVE as their preferred shopping format. LIVE sales grew 48% year-on-year and now contribute close to a third of platform sales. TikTok Shop Commits RM250 Million to Local Sellers Through JomLokal TikTok Shop Invests RM250 Million to Support Local Sellers Through JomLokal Booster 2. 0 The summit, attended by Communications Minister Fahmi Fadzil, Minister of Domestic Trade and Cost of Living Armizan Mohd Ali, and Minister of Entrepreneur and Cooperatives Development Steven Sim, saw TikTok Shop reaffirm its investment in local commerce through its #JomLokal program.