Marketplace & Seller Ecosystem
TikTok Shop

TikTok Shop US sellers gain 9 Compass analytics tools, from ad data to churn

TikTok Shop today published a roundup of nine analytics capabilities that its Business Compass dashboard in Seller Center gained during October, covering video and LIVE performance, subscriptions, order-level...
ppc.land
November 2, 2026
5
Luis Rijo
TikTok Shop US sellers gain 9 Compass analytics tools, from ad data to churn
WHAT HAPPENED
Page names and feature availability are subject to what is displayed in Seller Center, Order Analysis does not replace settlement statements or financial records, currently available to select eligible brand sellers only, Then there is the reference-only framing, which appears in the roundup TikTok Shop today published a roundup of nine analytics capabilities that its Business Compass dashboard in Seller Center gained during October, covering video and LIVE performance, subscriptions, order-level reporting, search rankings, promotions, brand audience data and the Open API for sellers in the United States.
Continue reading from the original publisher for the complete report and source context.
READ ORIGINAL STORY