It can limit your exit options, reduce your business’s value, and lock you into a model that doesn’t match your goals. TikTok Shop and Shopify represent two very different approaches to selling online. If you’re building, buying, or planning to sell an online business, the distinction matters more than most sellers realize. TikTok Shop vs Shopify Store in BriefHere’s a quick breakdown of the decision process before we get into the details:Identify your business model and who you’re selling to. Consider long-term business value, exit multiples, and how transferable each model is to a buyer.