Sheinsaid it will raise prices in Europe to offset the costs of losing duty exemptions, among othertariffmeasures, as theChinesee-commerce firm fears the market will suffer the same fate as the U. It has been more than a month since theEuropean Unioneffectively removed the customs exemption for orders with a real value of less than 150 euros per consignment, dealing a significant blow toShein, since the market approximately accounts for a third of its net revenues. Moreover, since July 1, the bloc has been imposing a temporary three-euro customs duty on low-value parcels imported from outside the EU, an effort to help level the playing field which it said has been giving non-EU sellers an unfair advantage. WhileSheinsaid in itsfilingthat it is too early to say what this means for its overall sales in the EU, it acknowledged that these developments may have a “material adverse effect” on its business. market, we expect to pursue a wide range of options in response, including increasing our prices in Europe to offset a portion of the increased costs, and there might be a short-term adverse impact on our sales volume in Europe as a result,” the filing read.