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Unitree vs. Shein: How August’s big China IPOs show how AI hype is leaving e-commerce giants behind | Fortune

Shein’s IPO dwarfs Unitree’s, with the fast fashion giant hoping to raise as much as $3 billion, roughly three times what Unitree is targeting. And yet Unitree’s IPO is getting most of the attention: Retail. . .
brand-studio.fortune.com
August 17, 2026
5
Nicholas Gordon
Unitree vs. Shein: How August’s big China IPOs show how AI hype is leaving e-commerce giants behind | Fortune
WHAT HAPPENED
Shein’s IPO dwarfs Unitree’s, with the fast fashion giant hoping to raise as much as $3 billion, roughly three times what Unitree is targeting. And yet Unitree’s IPO is getting most of the attention: Retail investors are scrambling to buy into the company, and secondary markets are predicting a massive jump in valuation after the startup’s debut. Unitree may be smaller and younger compared to Shein, which has a decade of global expansion under its belt. But in the eyes of investors, the robot maker is the more exciting bet, as appetites shift to AI and hardware, and away from e-commerce and internet platforms. A robotics boom Unitree, founded by Wang Xingxing in 2016, has become a fixture in China’s pop culture, thanks to its robots’ dance routines at the CCTV Spring Festival Gala, China’s most-watched television broadcast.
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