Walmart boosts Sams Club with new platform Walmart announced plans to bring its first-party commerce intelligence platform, Scintilla , to Sam’s Club in 2027. The expansion reflects Walmart’s continued investment in enterprise capabilities that transform trusted first-party insights into actionable commerce intelligence. Scintilla connects insights across members, omnichannel performance, and business outcomes in a single platform, giving Sam’s Club merchants and suppliers the information they need to anticipate member needs. The platform will help Sam’s Club merchants and suppliers strengthen collaboration and make more confident, data-driven decisions, resulting in stronger assortment, improved availability, and an even better shopping experience for members. According to Myron Frazier , Chief Merchant, Sam’s Club , everything starts with the member and understanding what they need, what they love and what they’re looking for next.