ByPYMNTS |September 27, 2026 | Walmart’s CEO says the retailer has no plans to use customer data to set personalized prices. 25) arguing that such a practice would violate the company’s Every Day Low Prices (EDLP) ethos. But using someone’s income, shopping history or moment of need to charge them more would violate the EDLP promise our business model is built on. ” He differentiated the practice of personalized pricing from Walmart’s adoption ofdigital shelf labels, which Furner said ensures shelf prices match the price at checkout while saving associate times on swapping out paper price tags. The CEO added that Walmart does not use customer conversations with its Sparky AI assistant to glean personal information and set a specialized price.