Retail giant Walmart has unveiled its holiday meal basket price at $3.50 per person, the lowest since the retailer launched the programme in 2022 at a time US shoppers are facing persistent inflation and wider economic uncertainty. The basket, which is meant for 10 people,includes26 items, such as Butterball turkey, mashed potato and gravy, cranberry sauce and pumpkin pie. The holiday season that starts in November encompasses Thanksgiving, Black Friday, Cyber Monday and Christmas – days that drive a significant share of retailers' annual sales amid heavy consumer spending. Walmart in August raised its annual sales and profit forecasts and said aggressiveprice cutswould boost demand later in the year. Holiday Shopping Mood Six in ten customers say holiday costs shape their shopping mood and 70% say lower prices would make holiday shopping easier, according to Walmart’s 2026 Holiday Trend Report .