ll want to hear this. MarketBeat keeps track of Wall Street General Manager Ryan Mayward said at the Goldman Sachs Communacopia + Technology Conference. GetWalmartalerts: Mayward, who became general manager about eight or nine months ago after initially joining Walmart Connect in sales, said the business has evolved during the past several years from a managed-service publisher model toward a scalable advertising platform. Earlier efforts centered on sponsorships tied to major shopping events and a nascent search business, he said. The company is now focused on performance advertising, self-service buying tools, application programming interfaces and partnerships with service providers.