Walmart Connect has helped Walmart maintain margins and offset the cost of keeping prices low as consumers seek value on groceries and essentials, the report said. 1% in the quarter ending April 30, Walmart Connect jumped 44% in the same period. It was the fastest pace since Walmart began reporting the figure in 2023, according to the report. Walmart Connect has benefited from growth in the company’s membership program, which provides the customer data that drives its advertising platform, the report said. The retail media business uses customer data to help brands target shoppers on Walmart’s website, app and stores, while showing whether ads lead to purchases.