In a letter dated September 25, Furner reaffirmed the company’s longstanding Every Day Low Prices strategy, drawing a sharp line between its use of technology and the controversial practice of surveillance pricing. “I want to tell you where we stand: We price the product, not the person,” Furner wrote in the letter addressed to Walmart customers across the country. The pledge comes as artificial intelligence and digital shelf technology have prompted growing concern among consumers and regulators about whether retailers could exploit personal data to manipulate what individual shoppers pay. Walmart stated it will not use a customer’s income, shopping history, urgency, or perceived willingness to pay when determining the price they see in stores or online. The company also committed that information shared with its AI-powered shopping assistant, Sparky, will not be used to raise prices or hide lower-priced alternatives from users.