Marketplace & Seller Ecosystem
Walmart

Walmart pledges digital price tags won’t personalize prices for shoppers

Walmart CEO John Furner said the retailer will not use digital price labels or its AI shopping assistant to personalize prices based on customers’ personal information, shopping history or willingness to pay.
livenowfox.com
September 27, 2026
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@livenowfox
Walmart pledges digital price tags won’t personalize prices for shoppers
WHAT HAPPENED
s CEO John Furner vowed that the Bentonville, Arkansas-based retailer isn We don’t set different prices based on who you are or the time of day, and we won’t, business model. RELATED: Costco got $184 million in tariff refunds — here Published September 27, 2026 5:04 PM EDT article A shelf in the food section of the Albany Walmart supercenter on Washington Avenue Extension shows how digital shelf labels give the prices of items in digital format. What they're saying: In a statement posted on the company's website, Walmart Inc.
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