’s CEO John Furner vowed that the Bentonville, Arkansas-based retailer isn’t using personal information like income, shopping history or a customer’s willingness to pay to set prices, and it won’t be doing so in the future either. “We don’t set different prices based on who you are or the time of day, and we won’t,” Furner wrote Friday. “Whether you’re buying groceries or electronics on a hot afternoon or in a sudden rush for an item, it’s never a reason to charge you more. supermarkets and let stores change prices instantly from a central computer instead of having workers swap out paper labels by hand. Furner noted that Walmart is also holding its artificial intelligence shopping assistant Sparky to the same promise and won’t be using the bot to raise a customer’s price or hide lower-priced options that meet their needs.