Marketplace & Seller Ecosystem
Walmart

Walmart vows not to use customer data for personalized pricing: 'We won't do it'

CEO John Furner said Walmart will not use shoppers' income, purchase history or AI tools like Sparky to determine prices, reaffirming the retailer's "Every Day Low Prices" strategy.
foxbusiness.com
September 27, 2026
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@foxbusiness
Walmart vows not to use customer data for personalized pricing: 'We won't do it'
WHAT HAPPENED
ve heard concerns about companies using that information and technology to charge you more, I want to tell you where we stand: We price the product, not the person. They also save associates time replacing paper tags. ll monitor and test our technology against these commitments, Walmart isassuring customersit will not use personal data or AI to personalize prices.
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