An article from Dive Brief The mass retailer is focused on transparency and customer control with a new AI agent profile feature and updated agent terms. Dive Brief: Walmart isbetting more on agentic AIwith the debut of “Agent Profiles” sometime in the next month, allowing customers to have dedicated profiles within their account for an AI agent, per a Wednesday announcement. Shoppers could require approval for purchases made by the agent or give the agent permission to make purchases within a spending limit they choose. Agent Gateway uses the open standard Model Context Protocol — allowing AI systems to connect with external services and data — and aims to let agents shop for a user without needing to share their personal information or purchase history with the agent. Dive Insight: Walmart’s latest agentic AI efforts solidify its approach to further develop relationships with external AI systems, in addition to building out its own AI agent.