A useful audit is shorter, ordered by revenue impact, and specific enough that a developer can act on it without a follow-up call. Canonical And Internal Linking Integrity Start here, because it is the highest-impact issue on the platform and the most frequently missed. Check whether product links in your collection grids point to /products/handle or /collections/collection-name/products/handle. If it is the latter, most of your internal link equity is flowing to non-canonical URLs. The fix is a theme edit removing the within: collection filter from product URL output.