s feeds, the first second of a video plays the same role. Nobody reads a title or hears a voiceover if the opening image doesn Long, specific, full of intent. Sellers write titles and tags to match. Now look at a typical App Store subtitle: It describes nothing anyone searches for. Players type things like She listed the same soy candle twice, once photographed on a plain white background and once sitting on a stack of worn paperbacks next to a mug of tea. Two very different businesses, and they landed on the same lesson: people decide in about a second, and they decide based on a picture.