What are some ethical concerns associated with selling live fish in retail stores? Walmart’s nationwide discontinuation of live fish sales occurred gradually, with thevast majorityof stores ceasing these sales byearly 2023 . This strategic shift reflects the company’s focus on optimizing inventory and resource allocation while prioritizing animal welfare concerns. The Rise and Fall of Live Fish at Walmart Walmart, the retail giant known for its vast selection and competitive prices, once prominently featured live fish among its offerings. These small, colorful creatures were often seen as an impulse purchase, appealing to budget-conscious customers looking to add a touch of aquatic life to their homes.