The best place is in your footer, with additional links on product pages, the cart page, and checkout. Making your return policy easy to find helps customers shop with confidence and reduces pre-purchase questions. Shopify automatically displays your return policy in the checkout footer once it’s created, but that’s only one part of the customer journey. The best-performing Shopify stores make their return policy visible at multiple touchpoints, reducing confusion, lowering support requests, and building trust before and after the sale. The best Shopify stores make their return policy easy to find across the footer, product pages, cart, and checkout.