Whisker in Auburn Hills, a leader in connected cat care and maker of Litter-Robots, has launched its official TikTok Shop storefront, expanding its omnichannel retail strategy. // Photo courtesy of Whisker Whisker in Auburn Hills, a leader in connected cat care and maker of Litter-Robots, has launched its official TikTok Shop storefront, expanding its omnichannel retail strategy. customers can purchase Litter-Robot 4, Litter-Robot EVO, and select bundles through@litterroboton TikTok Shop. Following the launch, the company will expand its TikTok Shop presence through creator partnerships, affiliate content, livestream shopping experiences, and platform-native content designed to educate consumers researching premium cat care products. The expansion reflects the evolution of social commerce, where creator-led product education increasingly influences higher-consideration purchases.