Consider a kurta priced at ₹799 sold directly on Flipkart by a fashion brand such as Globus Fashion. Since July, Flipkart stopped charging a commission on fashionproducts, so on paper the seller keeps more of each sale than it did a year ago. But under Flipkart’s new penalty structure, effective August 23, the seller is penalised ₹30 the moment the kurta misses its dispatch-by date. This is one example of how selling online has become costlier this festive season, and penalties are just one part of it. Besides this, there are fee surcharges that apply to every order, whether or not it is delayed or cancelled.