Yankee Candle has officially launched on TikTok Shop in the UK, giving customers the ability to discover and purchase its home fragrance products directly through the social commerce platform. Lawrence Tickner, Senior E-commerce Manager at Yankee Candle, says: “We’re proud to announce the launch of Yankee Candle on TikTok Shop in the UK, in partnership with THG Commerce. As the social commerce space continues to grow, we are seeing a real appetite from consumers who want to browse, shop and engage with their favourite brands through social media platforms. Our mission is always to offer our customers a best-in-class retail experience, and we feel this launch is the logical next step in pursuing this mission. ” Exclusive offers, live shopping moments and tailored content sets are being lined up to support the launch.