Yankee Candle®, has officially launched on TikTok Shop in the UK, giving customers the ability to discover and purchase its home fragrance products directly through one of the world’s fastest growing social commerce platforms. The launch marks a significant step in the brand’s digital retail strategy as it expands its presence in the growing social commerce market. The new digital storefront will be delivered in partnership with THG Commerce , a leading provider of cloud-native, AI-powered commerce technology and will be supported by integrated fulfilment and secure payment processing. Customers will be able to browse and purchase products directly through the TikTok app, creating a seamless customer experience on one of the world’s fastest growing social platforms. The launch reflects Yankee Candle®’s continued focus on meeting customers where they discover and shop, creating a more seamless path from inspiration to purchase through content led commerce.