20th August 2026 Yankee Candlehas launched onTikTok Shopin the UK as the home fragrance giant looks to bolster its social commerce offer. The retailer has partnered withTHG Commerceto deliver its new digital storefront, allowing shoppers to discover and purchase its candles and home fragrance products directly through the social media platform. The launch will be supported by exclusive offers, live shopping events and tailored content as Yankee Candle looks to tap into growing consumer demand for shopping through social channels. Yankee Candle senior ecommerce manager Lawrence Tickner said the move was a “logical next step” for the business as shoppers increasingly browse, engage with and buy from brands through social media. He added: “We’re proud to announce the launch of Yankee Candle on TikTok Shop in the UK, in partnership with THG Commerce.