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Yelp Stock Rises as Investors Weigh Amazon Ad Deal Against Buyback Pause, Shares Hovering Near 52-Week Low

Yelp shares gained nearly 3% on Thursday, but remain sharply lower for the year as investors assess a new Amazon advertising partnership, slowing services growth, rising costs and paused buybacks.
ibtimes.com.au
October 8, 2026
5
Tony Jackson
Yelp Stock Rises as Investors Weigh Amazon Ad Deal Against Buyback Pause, Shares Hovering Near 52-Week Low
WHAT HAPPENED
s head of services operations, said the arrangement brings Yelp to shoppers at the point of purchase and means s services business, which covers home and local service providers and had been Yelp s services segment has resumed growth. Note: I couldn s 2. 77% move, so the article frames it as a modest rebound rather than tying it to news. All quotes come from Yelp Amazon partnership puts Yelp at the checkout The most significant recent development for the San Francisco-based company came late last month, when Amazon's advertising unit unveiled a new ad product built around Yelp's network of local businesses.
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