ZetaDisplay has extended its partnership with SPAR to provide the retailer’s first retail media network. The initiative has begun with a pilot programme across SPAR stores in central Europe, which will continue to the end of the year. The rollout will see the installation of hundreds of new displays, establishing a digital signage network designed to enhance in-store engagement, optimise the customer journey and unlock new value for SPAR and its brand partners. The project also encompasses the repositioning of current displays to better align with evolving shopper behaviours. The entire network will be powered by ZetaDisplay’s Engage Suite, which facilitates content creation, scheduling and management, while providing advanced analytics and measurement tools.