A retail media network allows SPAR to sell advertising space on its in-store digital screens to brand partners, alongside using the same screens for its own campaigns. The move follows ZetaDisplay’s recent acquisition of retailmediatools, a retail media infrastructure-as-a-service platform. The rollout has begun with a pilot programme, continuing through to the end of the year, and will be led by ZetaDisplay’s Austria team, which has worked with SPAR for more than a decade delivering in-store digital solutions including dynamic digital menu boards, deli counter screens, kiosk ordering systems and mosaic walls. The new displays will establish a digital signage network supporting both retail media and broader in-store communications, alongside the repositioning of existing displays to align with shopper behaviour. The network will be powered by ZetaDisplay’s Engage Suite, which will also be implemented across SPAR Slovenia’s stores, enabling content creation, scheduling and management alongside analytics and measurement tools.