Amazon Marketing Cloud (AMC) has launched its AI Audience Generator and Product Support (Beta), revolutionizing how advertisers create and manage audiences. With natural language SQL generation and instant AI guidance, AMC reduces the technical burden while speeding up campaign execution across STV, audio, and digital channels.
Key Features:
- Natural Language Interface: Describe your target audience in plain language; AMC generates a fully functional SQL query.
- Cross-Channel Audience Creation: Deploy audiences seamlessly across Streaming TV, audio, and digital campaigns.
- Step-by-Step Query Guidance: AI provides instructions to ensure campaigns are implemented correctly.
- Instant Product Support: Get answers to AMC questions without searching through manuals or help docs.
Benefits for Advertisers:
- Time Savings: Reduce hours of SQL coding to minutes.
- Accessibility: Users with limited technical expertise can leverage data effectively.
- Campaign Innovation: Gain insights to optimize media spend, target audiences more accurately, and drive growth.
Where It’s Available:
The AI Audience Generator is rolling out across North America, South America, Europe, the Middle East, and Asia-Pacific. All AMC users will have access as part of the beta program.
How Big Internet Ecommerce Can Help You:
BigInternetEcommerce.com can assist advertisers and sellers in:
- Integrating AMC’s AI tools into your existing workflow
- Generating actionable audiences for campaigns
- Maximizing ROI by leveraging AI-driven insights
The AMC AI Audience Generator represents a significant leap in efficiency and accessibility for advertisers on Amazon. By reducing the technical overhead and accelerating audience creation, brands can focus on strategy, creativity, and growth in 2025. Early adoption will give sellers a competitive edge, enabling smarter, faster, and more precise campaigns.
Follow BIE on Instagram & Linkedin to stay updated with the trends.
