Amazon Virtual Multipacks: How Brand-Owned FBA Sellers Can Boost Sales and Profits

Amazon is launching Virtual Multipacks (VMPs) on October 13, 2025, allowing brand-owned FBA single-pack ASINs with proven demand to be sold in multipacks without new packaging or extra inventory. This feature is currently in pilot phase, and not all sellers or ASINs will qualify.

Virtual Multipacks (VMPs) give sellers the ability to increase order value, maximize revenue, and maintain operational simplicity, making it easier to scale their Amazon business strategically.

What Are Amazon Virtual Multipacks?

• Combine multiple single-pack units into a single listing
• Amazon creates a new VMP ASIN with the prefix Virtual Multipacks (VMPs)
• Uses the same inventory and fulfillment (FBA)
• Automatic multipack images based on original listing

Note: Only eligible brand-owned FBA ASINs with demonstrated demand qualify.

Cost & Fee Considerations

• FBA fees apply per unit in the multipack; there’s no fee discount for selling multiple units in a single listing
• Pricing is typically unit price × number of units, adjustable manually

Benefits for Amazon Sellers

1. Increase Average Order Value (AOV): Customers buy multiple units in one order
2. Boost Revenue: Capture incremental sales without creating new inventory or SKUs
3. Operational Simplicity: No new packaging, inventory, or fulfillment setup required
4. Promotions & Campaigns: Run coupons, deals, or Sponsored Products campaigns to promote multipacks

Best Practices for Sellers

• Review eligible ASINs: Identify products suitable for multipacks
• Optimize single-pack listings: Clear images, strong descriptions, competitive pricing
• Set multipack pricing strategically: Test different price points to balance volume and profitability
• Plan marketing campaigns: Use ads and promotions to drive traffic to multipack listings
• Monitor performance: Track sales, revenue, and AOV to refine your multipack strategy

How Big Internet Ecommerce Can Help

At BigInternetEcommerce.com, we help sellers:

• Identify which products qualify for Virtual Multipacks (VMPs)
• Optimize listings for conversions and visibility
• Set pricing, plan promotions, and run ad campaigns
• Monitor multipack performance and scale profitable products

Book a call today to leverage Virtual Multipacks and increase your Amazon sales.

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