How Amazon Shoppable Collections Can Boost Sales and Conversions for Sellers

Amazon Shoppable Collections (Beta) is a powerful new way for sellers to increase conversion rates, drive traffic to their Brand Store, and boost average order value. By turning static A+ Content into interactive, clickable experiences, you can engage shoppers and convert them directly from your Brand Story section.

What Are Shoppable Collections?

• Interactive A+ Content modules that replace standard Brand Story content.
• Clickable images and autoplay videos (with sound!) drive shoppers directly to the cart.
• Themed collections encourage cross-selling and bulk purchases.
• Works with existing FBA inventory, no extra fulfillment work.

Eligibility Notes:

• Only brand-registered FBA single-pack ASINs with demand are eligible.
• Minimum 5 products per collection.
• Multipacks will still require proper price setup.

Benefits for Sellers:

1. Increase Conversions: Clickable product links turn browsing into sales.
2. Boost Average Order Value: Themed collections encourage multiple purchases.
3. Enhance Customer Engagement: Videos and high-quality images increase time-on-page.
4. Streamline Operations: Uses existing FBA inventory, no extra packaging required.

How to Get Started:

• Enroll your brand in Amazon Brand Registry.
• Access A+ Content Manager in Seller Central.
• Choose Brand Story + Shoppable Collections.
• Add interactive modules: custom collection, highly rated, image with text, video with text.
• Tag your products and submit for Amazon approval.

Pro Tips for Maximum Impact:

• Focus on high-demand products for collections.
• Use autoplay video modules to highlight features.
• Ensure image quality and proper tagging.
• Run promotions or ads to amplify visibility of new collections.

How Big Internet E-Commerce Can Help

At BigInternetECommerce.com (BIE), we specialize in turning Amazon A+ Content into a revenue-driving tool. Here’s how we can help you leverage Shoppable Collections for maximum impact:

1. Strategic Collection Planning
   • We analyze your catalog and sales data to identify high-demand products ideal for shoppable collections.
   • Group products into themed bundles that naturally increase cross-selling and basket size.
2. Creative Design & Visual Optimization
   • Design high-quality, clickable images and videos for Shoppable Collections.
   • Optimize layouts for conversion-focused engagement, ensuring your first impression drives action.
3. Content Setup & Tagging
   • Properly tag each product to maximize click-to-cart functionality.
   • Ensure compliance with Amazon’s eligibility rules so collections publish successfully and avoid errors.
4. Pricing & Promotion Strategy
   • Advise on multipack pricing and promotions to capture demand without sacrificing margins.
   • Suggest campaign integration for Amazon Ads and social media to boost collection visibility.
5. Analytics & Performance Tracking
   • Monitor sales, clicks, and engagement from Shoppable Collections.
   • Provide actionable recommendations to iterate and improve conversion rates over time.
6. Full-Service Support
   • From setup to launch, Big Internet Ecommerce (BIE) handles the technical and creative execution, letting you focus on scaling your business.
   • We also train your internal team on best practices for future A+ content and Shoppable Collection updates.

Want to turn your Amazon Brand Story into a conversion-focused sales engine?

Schedule a call with our experts today!

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