For Amazon sellers, high-quality product images are one of the most critical drivers of conversions. Images aren’t just visual representations—they influence trust, purchasing decisions, and overall sales velocity. With Amazon’s recent update to Image Manager, sellers now have unprecedented control over their images, ensuring the right visuals are displayed to customers and that listings reflect your brand’s standards.
In this blog, we’ll explore how the update works, why it matters for your Amazon business, and how you can leverage it to increase conversions and sales.
Contents
What is the Amazon Image Manager Update?
Amazon has enhanced Image Manager to provide:
- Live and Not Live Labels: Instantly see which images appear on your product detail pages and which are hidden.
- Origin Information: Hover over the info icon on non-live images to determine if they were uploaded by a merchant under your account, a vendor, or another seller.
- Enhanced Transparency: Quickly identify images that may be misattributed or not displaying correctly.
- Compliance Monitoring: Ensure all images meet Amazon’s requirements, improving the shopping experience.
This is particularly beneficial for sellers who:
- Manage multiple ASINs across partner accounts.
- Share ASINs with other sellers.
- Want to optimize images for better conversion rates.
Why This Update Matters for Amazon Sellers
- Maintain Brand Control
With multiple sellers listing the same ASIN, brand consistency can be a challenge. Image Manager ensures you know exactly which images are live, so your brand identity stays consistent across Amazon. - Increase Conversion Rates
Images are the first interaction customers have with your product. Studies show that high-quality images can increase conversion rates by up to 30%. Ensuring the best visuals are live directly impacts your revenue. - Streamline Multi-Account Management
For brands working with partners or agencies, keeping track of images across accounts can be complicated. Image Manager centralizes this information, saving time and reducing errors. - Optimize Operational Efficiency
Quickly identifying and fixing non-live images allows sellers to act faster without manually checking each listing—saving hours every month and preventing lost sales due to poor presentation.
Key Features of Amazon Image Manager
Live vs. Not Live Labels
- Easily differentiate which images are active on your product page.
- Take action on non-live images to ensure your best visuals are displayed.
Image Origin Tracking
- See if the image was uploaded by you, a partner merchant, or another seller.
- Helps resolve conflicts and manage shared ASINs efficiently.
Enhanced Transparency & Compliance
- Ensure images meet Amazon’s product image requirements.
- Monitor that all visuals provide a consistent customer experience, leading to higher trust and repeat purchases.
How to Use Amazon Image Manager Effectively
- Audit Your Images Regularly
Go to Advertising > Image Manager in Seller Central and review all your ASINs. Identify which images are live and assess their quality, relevance, and compliance. - Update or Replace Non-Live Images
Ensure every product has clear, high-resolution images with accurate colors, product features, and lifestyle images. High-quality visuals improve CTR and lead to higher conversions. - Align with A+ Content and Shoppable Collections
Use Image Manager in tandem with A+ Content and Shoppable Collections to create interactive, conversion-focused pages. Images can now be tagged for direct purchases, enhancing cross-selling opportunities. - Monitor Multi-Account Listings
For sellers sharing ASINs, Image Manager provides transparency on who uploaded each image. Resolve conflicts early and ensure your brand maintains control across multiple accounts. - Leverage Automation and Optimization Tools
Combine Image Manager insights with tools like Helium 10, Jungle Scout, or BIE consulting services to optimize your images for SEO and conversions.
How High-Quality Images Drive Sales on Amazon
Conversion Impact:
- Customers process images faster than text, meaning the first impression is visual.
- Poor images can increase bounce rates and reduce Add to Cart actions.
- Interactive images and Shoppable Collections can double basket conversions on average.
Revenue Growth:
- High-quality images increase CTR on Sponsored Product campaigns.
- Better conversion rates mean lower ACOS and higher ROAS.
- Optimized visuals boost visibility in Amazon search and improve Buy Box competitiveness.
Customer Trust:
- Clear, professional visuals increase perceived value.
- Images that align with product descriptions reduce returns and improve review ratings.
How Big Internet Ecommerce Can Help Amazon Sellers
At BigInternetEcommerce.com, we specialize in helping sellers maximize their Amazon performance with:
- Image Audits & Optimization: Evaluate existing images and provide actionable recommendations.
- Shoppable Collections & A+ Content Integration: Turn your visuals into interactive shopping experiences to increase basket size and engagement.
- Multi-Account Management: Ensure consistent brand representation across all shared ASINs.
- Conversion-Focused Strategies: Implement best practices for product images to maximize CTR, ACOS efficiency, and sales velocity.
- Training & Support: Equip your team to manage Image Manager and optimize content continuously.
Additional Tips for Sellers
- Use lifestyle images that show your product in use.
- Ensure your first image clearly communicates your key value proposition.
- Include videos with sound when relevant to highlight product features.
- Test different images with Manage Your Experiments to measure CTR and conversions.
- Review competitor images to identify gaps or opportunities in your visual strategy.
Ready to optimize your Amazon product images for higher sales?
Book a call with Big Internet Ecommcerce (BIE) today and start turning every image into a conversion driver.
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