Amazon is fundamentally changing how dietary supplements are governed on its marketplace.
With enforcement beginning March 31, 2026, Amazon is no longer treating supplement listings as marketing assets. Instead, they are being evaluated as regulated product labels, requiring exact alignment between listing content and the Supplement Facts Panel.
For sellers, this represents a structural shift — one that puts thousands of legacy listings at risk.
Contents
What Is Amazon’s New Dietary Supplement Policy Enforcement?
Under the updated enforcement:
- All ingredient names, weights, and servings must match labels exactly
- Marketing reinterpretation or “equivalent raw material” math is prohibited
- Images must show complete Supplement Facts Panels
- Third-party testing and cGMP compliance must be documented
Amazon is using AI-driven compliance monitoring, increasing detection speed and scale.
Why Amazon Is Tightening Enforcement
This shift aligns Amazon with regulatory expectations across:
- FDA labeling standards
- Consumer protection laws
- Marketplace trust and safety initiatives
Amazon is optimizing for accuracy and defensibility, not storytelling.
Common Violations Triggering Deactivations
- Inflated potency claims in titles
- Extract vs source weight mismatches
- Missing serving size clarity
- Incomplete label images
- Unsupported health or disease claims
Most affected listings are older, high-volume SKUs.
Expanded Testing & TIC Requirements
Amazon now requires:
- Third-party testing via accredited TIC partners
- cGMP verification
- Heavy metals, microbial, and pesticide testing
Programs like Compliance Fast-Track allow Amazon to auto-verify certifications from partners such as NSF, USP, and BSCG.
How Sellers Should Respond Strategically
This is not a copy rewrite exercise.
Sellers must:
- Perform full label-to-listing audits
- Standardize compliant copy frameworks
- Remove high-risk claims without hurting conversion
- Prepare documentation proactively
How Big Internet Ecommerce Supports Supplement Brands
We help Amazon supplement sellers:
- Identify policy exposure before enforcement
- Rebuild compliant listings that still convert
- Align testing, documentation, and content
- Scale safely across SKUs and marketplaces
Our focus is risk-adjusted growth, not just compliance.
If you sell dietary supplements on Amazon, waiting is the riskiest move.
Schedule a compliance & listing audit call.
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