Amazon has spent years encouraging sellers to expand beyond its marketplace—into Shopify, TikTok Shop, Walmart Marketplace, and Buy with Prime.
Until now, fulfillment costs made that expansion expensive.
With the launch of Amazon MCF Preferred Pricing in 2026, Amazon is finally aligning incentives with seller behavior by offering discounted Multi-Channel Fulfillment fees and FBA credits for eligible sellers.
This update marks a meaningful shift in how Amazon supports multi-channel operations.
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What Is Amazon MCF Preferred Pricing?
Amazon MCF Preferred Pricing is a volume-based incentive program that reduces outbound MCF fulfillment fees while issuing FBA credits for qualifying shipments.
Key features include:
- Two enrollment tracks (6-month and 12-month)
- Weekly recalculation based on the last 12 weeks of shipped units
- Automatic application of discounts and credits
- Eligibility across major non-Amazon channels
Sellers can receive benefits until they hit 100,000 MCF units or the enrollment period ends.
How Amazon Calculates MCF Preferred Pricing Discounts
For sellers in the 12-month program, discounts scale with volume:
- 19,001+ units: 15% discount + $1 FBA credit per unit
- 13,001–19,000 units: 12% discount + $0.75 credit
- 7,001–13,000 units: 8% discount + $0.50 credit
- 1,200–7,000 units: 5% discount + $0.25 credit
Fewer than 1,200 units receive no discount.
This creates a clear incentive to consolidate fulfillment volume through FBA.
Why This Matters Amid 2026 Fee Increases
Amazon has confirmed per-unit fee increases across FBA, MCF, and Buy with Prime in 2026.
According to Supply Chain Dive, MCF shipments alone are expected to rise by an average of $0.30 per unit, with small and large items seeing variable increases.
MCF Preferred Pricing allows sellers to offset these increases, preserving contribution margins while scaling off-Amazon revenue.
Who Should Consider Amazon MCF Preferred Pricing
This program is especially valuable for:
- Established FBA sellers expanding to Shopify or TikTok Shop
- Brands centralizing inventory to reduce 3PL complexity
- Sellers with predictable, repeatable order volume
- Operators focused on margin discipline, not just GMV
Strategic Considerations Before Enrolling
MCF Preferred Pricing works best when paired with:
- Proper inventory allocation to avoid storage penalties
- Carrier rules for Walmart orders (Amazon Logistics blocking)
- Accurate cost modeling vs external 3PLs
- Channel-specific pricing strategies
This is a strategic decision—not a default setting.
How Big Internet Ecommerce Helps Sellers Execute
At Big Internet Ecommerce, we help brands:
- Compare MCF vs 3PL costs realistically
- Forecast savings under MCF Preferred Pricing
- Optimize FBA inventory for multi-channel use
- Adjust pricing and promotions to protect margin
- Build scalable, compliant fulfillment systems
Our focus is helping sellers grow profitably, not just everywhere.
If fulfillment costs are cutting into your margins, it’s time to revisit your strategy.
Schedule a call to evaluate MCF Preferred Pricing for your brand.
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