How to Sell Wholesale on Amazon: A Comprehensive Guide for Sellers in 2026

Amazon’s marketplace is no longer just about consumer sales — selling wholesale on Amazon has become a golden opportunity for sellers looking to grow their business. With 8 million global business customers, this shift opens new doors for sellers who want to sell in larger quantities and capitalize on bulk buying.

We’ll walk you through how to sell wholesale on Amazon, including:

Setting up your Amazon Business account
Listing your products for B2B sales
Creating the right pricing strategy
Selecting the best fulfillment option

By the end of this guide, you’ll understand why wholesale selling is the future of Amazon, and how you can position your brand for success in the B2B space.

Contents

1 Step 1: Set Up Your Amazon Business Account
2 Step 2: List Your Wholesale Products
3 Step 3: Price Your Products for B2B
4 Step 4: Choose Your Fulfillment Method
5 Step 5: Monitor and Optimize Your Listings
6 How Big Internet Ecommerce Can Help

Step 1: Set Up Your Amazon Business Account

To sell wholesale on Amazon, you’ll need to set up a Professional selling account. This account allows you to access Amazon Business, Amazon’s platform for business customers. It costs $39.99/month, and once you’re set up, you’ll be able to:

Access B2B buyers worldwide
Create bulk pricing strategies
Use Amazon’s Automated Pricing tool

You’ll also need to provide supplier invoices from the last 180 days to verify product eligibility for wholesale selling. Be prepared with at least 10 units purchased from the supplier.

Step 2: List Your Wholesale Products

Listing products for wholesale is slightly different from traditional Amazon listings. Here’s what you need to do:

Create listings in Seller Central using the Add Products tool or bulk upload feature.
Ensure that your supplier invoices are ready for approval if necessary.

Step 3: Price Your Products for B2B

Business buyers are looking for bulk pricing, so you’ll need to set up quantity discounts on your listings. Offering bulk pricing will attract high-volume buyers. Additionally, using Automate Pricing will ensure your prices stay competitive without needing constant manual updates.

Step 4: Choose Your Fulfillment Method

When selling wholesale, you need to consider which fulfillment method is best for you. Here are your options:

FBA: Amazon handles everything — picking, packing, shipping, and customer service. This is the easiest method for most sellers.
AWD (Amazon Warehousing and Distribution): Ideal for sellers with larger quantities who want to reduce costs.
FBM: If you want to handle your own storage and shipping, this is your best bet.

Step 5: Monitor and Optimize Your Listings

As a B2B seller, it’s important to keep track of how your listings are performing. Utilize Amazon’s B2B Dashboard to monitor product performance, optimize pricing, and make adjustments to stay competitive.