The ecommerce landscape is changing.
For years, Amazon dominated the conversation.
But now Walmart has crossed $150 billion in ecommerce GMV.
This milestone signals a major shift in marketplace dynamics.
Contents
What’s Driving Walmart’s Growth?
1. Marketplace Expansion
200,000+ sellers and growing.
2. Fulfillment Improvements (WFS)
Closing the gap with Amazon.
3. Advertising Growth
Walmart Connect gaining traction.
4. Integration Ecosystem
Shopify + TikTok connections.
Why This Matters for Amazon Sellers
1. Reduces Platform Risk
Diversification protects revenue.
2. Unlocks New Customers
Different audience base.
3. Improves Profitability
Lower CPC in many categories.
4. Scales Existing Catalog
No need for new SKUs.
How to Start on Walmart
1. Select the Right SKUs
Start with:
- Mid-priced
- Replenishable products
2. Optimize Listings for Walmart
Different algorithm vs Amazon.
3. Set Up Inventory Systems
Avoid stock conflicts.
4. Run Walmart Ads
Capture early demand.
5. Track Performance Across Channels
Compare ROI and margins.
How Big Internet Ecommerce Helps
We help sellers:
- Launch on Walmart
- Optimize Listings
- Manage Cross-Channel Inventory
- Align PPC Strategy
- Scale Multi-Channel Growth
Walmart is no longer a backup plan.
It’s a growth channel.
The future is:
- Amazon + Walmart
- Multi-channel strategy
- Diversified revenue
Want to expand beyond Amazon and scale faster?
Schedule a strategy call with our team.
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