At Amazon UnBoxed 2025, the company didn’t just add features — it rebuilt the entire advertising infrastructure. For the first time, Amazon’s ad ecosystem now fully integrates Sponsored Ads, DSP, audio, and video campaigns under one AI-driven Campaign Manager.
This marks a massive leap toward a unified, full-funnel platform, accessible not just to enterprise advertisers but to every Amazon seller ready to scale.
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Amazon’s New Unified Advertising Experience
Here’s what changed:
- All-in-One Campaign Manager: Sponsored Products, Sponsored Brands, DSP, and Streaming ads live in one workflow.
- AI Automation: Agentic AI plans, creates, and optimizes campaigns using simple commands (“Promote my top ASINs for Q4”).
- Integrated Metrics: Standardized reporting merges retail and media data for a single-funnel view.
- Creative Automation: Amazon’s built-in generator produces broadcast-ready video ads and display creatives.
- Expanded Reach: Access authenticated users across 90% of U.S. households via retail + streaming.
This overhaul simplifies advertising operations, reduces setup time, and opens full-funnel capabilities to mid-market sellers — without DSP barriers or minimums.
Why It Matters for Amazon Sellers
- Performance Visibility: Unified metrics show how ad spend influences awareness, consideration, and conversion.
- Efficiency: AI-powered optimization reduces manual campaign management and speeds scaling.
- Creativity: Video automation enables storytelling once reserved for large budgets.
- Accessibility: You no longer need separate DSP contracts — all within Seller Central.
- Competitiveness: The sooner you adopt the new flow, the faster you’ll dominate impression share in your niche.
How Sellers Should Adapt Now
- Audit Your Current Ad Portfolio.
Identify Sponsored Ads that can expand into upper-funnel (video, display) using new Campaign Manager data. - Experiment with Video Automation.
Start with auto-generated creatives and refine messaging for your hero ASINs. - Integrate Funnel-Level Measurement.
Shift reporting from “ROAS only” to awareness → intent → conversion performance mapping. - Leverage AI for Optimization.
Use natural language prompts to set campaign goals and let Amazon AI handle bid and targeting logic. - Collaborate on Strategy.
Build a multi-format mix — Sponsored Products for conversion, Video for brand lift, and DSP/Display for retargeting.
How Big Internet Ecommerce Helps Sellers Win
At Big Internet Ecommerce (BIE), we’re already testing Amazon’s new unified Campaign Manager for clients.
We help sellers:
- Migrate Sponsored Ads portfolios seamlessly to the new AI-powered system.
- Build cross-funnel strategies that connect Sponsored + DSP + Video audiences.
- Automate ad optimization through agentic AI workflows.
- Create broadcast-ready video ads for your top ASINs — without agency production costs
We turn these new features into practical, profit-driving systems for Amazon brands.
Want to unlock Amazon’s new AI ad tools and full-funnel capabilities for your brand?
Book a call to get your migration roadmap today.
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