For years, Amazon sellers have relied on manual reports to understand why a launch worked — or failed. That changes now.
Amazon has introduced Product Performance Spotlight, a new AI-powered dashboard that monitors your listings in real time, benchmarks performance against similar ASINs, and alerts you before problems escalate.
It’s designed to be your personal “Amazon coach,” pointing out which SKUs need attention, what’s dragging conversions down, and how to fix it — fast.
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What Is Product Performance Spotlight?
The Spotlight dashboard aggregates operational and advertising data into one AI system that constantly scans for anomalies.
It tracks:
- Inventory health (stock levels, inbound delays)
- Ad performance trends (spend spikes, underperforming campaigns)
- Conversion metrics (CTR vs CVR)
- Category benchmarks (comparison to similar listings)
When it detects risk or opportunity, it generates alerts like:
“High clicks but low conversions – check image alignment with keyword intent.”
These micro-alerts allow sellers to act within 24–48 hours instead of discovering drops in next month’s reports.
Why It Matters for Amazon Sellers
Real-time insight means proactive growth. Here’s what this tool changes for sellers:
- Faster recovery: Address issues before rankings or reviews take a hit.
- Improved ad ROI: Avoid wasted spend on non-converting campaigns.
- Smarter launches: Track early ASIN behavior to sustain launch momentum.
- Operational efficiency: Link alerts to your fulfillment and creative teams instantly.
Instead of reactive optimization, sellers now get predictive coaching.
How Big Internet Ecommerce Helps Sellers Use It Best
At BigInternetEcommerce.com, we go beyond alerts — we interpret them.
Here’s how we make Product Performance Spotlight work for you:
1. Build an integrated workflow linking Spotlight alerts to your PPC, design, and operations dashboards.
2. Create an Alert Owner Framework — assigning responsibility per SKU.
3. Pair Spotlight data with existing analytics tools like Profit Analytics for end-to-end visibility.
4. Develop weekly SOPs for response and resolution tracking.
By doing this, sellers turn AI notifications into profitable actions, not just information.
Amazon’s Product Performance Spotlight transforms how sellers manage launches — from guesswork to guided precision.
With AI monitoring conversions, ads, and inventory in real time, sellers can respond to issues instantly and protect launch momentum.
The key isn’t just using Spotlight — it’s integrating it into your daily workflow. That’s where Big Internet Ecommerce helps you turn data into action and action into growth.
Want to integrate Product Performance Spotlight into your Amazon operations?
Schedule your strategy call with Big Internet Ecommerce today!
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