Amazon advertising has grown powerful—but fragmented. Sellers often manage Sponsored Products, Sponsored Brands, Display, and DSP in disconnected tools, slowing optimization and limiting visibility.
Amazon’s revamped Campaign Manager changes this completely by bringing all ad formats into one AI-powered platform.
Contents
What Changed in Amazon Campaign Manager?
The new Campaign Manager introduces:
- Unified Sponsored Ads + DSP workflow
- AI-powered smart search
- Cross-channel KPI reporting
- Guidance cards with real-time recommendations
- Multi-account management
- Faster campaign creation via universal “+” button
According to Amazon, advertisers reduced bid optimization time by 26% during early testing.
Why This Is a Big Deal for Sellers
This update:
- Reduces operational friction
- Improves budget efficiency
- Enables true full-funnel strategies
- Makes DSP insights usable for non-enterprise sellers
Sellers can now understand how awareness, consideration, and retargeting ads work together, not in isolation.
How Sellers Should Adapt
To benefit fully, sellers should:
- Re-structure campaigns by funnel stage
- Stop managing Sponsored Ads in isolation
- Use AI recommendations selectively—not blindly
- Monitor pacing, delivery rate, and cross-channel KPIs
- Align ads with listing & Brand Store conversion paths
At BigInternetEcommerce.com, we help sellers re-engineer Amazon ad accounts for this new reality.
Explore our Amazon PPC Management services
The new Campaign Manager rewards sellers who adapt early.
Schedule a strategy call to optimize your Amazon ads the right way.
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