Grow Your Amazon Business with B2B Ads & New Funding Tools

Amazon is offering B2B-exclusive advertising capabilities and new funding opportunities to help sellers grow faster, especially as we head into busy shopping periods. By tapping into Amazon’s advanced B2B Ads and easy-to-access funding, sellers can gain better visibility for their products, expand inventory, and ultimately increase sales. In this blog, we’ll explain how these tools work and how Amazon sellers can maximize their benefits.

Contents

1 B2B Exclusive Advertising

B2B Exclusive Advertising

Amazon’s B2B-specific Sponsored Product campaigns allow you to target verified business buyers who purchase in bulk, with a 2-3x higher ROAS than traditional B2C campaigns.

Actionable Tip: Identify your top 5 products that are well-suited for business customers and set up targeted ad campaigns to start scaling your sales.
ROI Tracking: Track the ROAS separately to measure profitability and adjust your strategy accordingly.

Access to Capital

Amazon’s new funding partners allow sellers to access up to $5M in credit, making it easier to expand inventory or plan for seasonal spikes.

Actionable Tip: Take advantage of this quick access to capital to prepare your business for high-demand periods like Black Friday or Prime Day.
Pro Tip: Use your capital wisely by investing in high-demand products and improving stock levels before the peak season begins.

Fee Discounts for B2B Orders

To ensure sellers get the most out of B2B sales, Amazon is offering reduced fees for single product orders over $1,000, which allows for better margins while selling at scale.

Actionable Tip: Combine B2B fee discounts with Sponsored Products to drive more sales and ensure you maximize profits.

Custom Analytics (Coming Soon)

Amazon is rolling out custom analytics that will allow sellers to merge ad spend data with sales, traffic, and profit metrics all in one place.

Actionable Tip: Get familiar with the Custom Analytics tab in Seller Central and build a master profitability dashboard for your top-selling SKUs.
Pro Tip: Use the analytics to assess how your ad spend is impacting overall profitability and adjust campaigns for better results.

With B2B ads, easy access to funding, and discounted fees, Amazon is offering sellers powerful tools to scale quickly. By leveraging these tools, Amazon sellers can target high-value business buyers, prepare for seasonal demand, and maximize profitability.