The holiday season is one of the busiest times for Amazon sellers. Yet, many sellers struggle with slow-moving inventory that occupies warehouse space and drains cash flow. Amazon Outlet offers a solution by enabling sellers to create targeted clearance deals while maximizing visibility for your high-demand products.
This guide will cover:
- What Amazon Outlet is
- How to create and manage Outlet deals
- Best practices to drive sales and conversions
- Monitoring and reporting
Contents
What is Amazon Outlet?
Amazon Outlet is a platform for sellers to move overstock or slow-selling items through discounted promotions. Customers can browse Outlet deals across categories like electronics, toys, kitchen, and beauty, discovering bargains while sellers optimize inventory and improve cash flow.
Key Features:
- Targeted discounting for eligible ASINs.
- Automated inventory eligibility suggestions.
- No additional deal fees (standard FBA and referral fees still apply).
- Combine Outlet deals with coupons or promotions to drive conversions.
Eligibility Criteria
To participate in Outlet, your products must:
- Be FBA-fulfilled
- Have been in inventory at Amazon warehouses for 90+ days
- Have at least 1 unit in stock
- Meet Amazon’s minimum rating requirements
Pro Tip: Monitor your eligible ASINs weekly, as eligibility can change based on stock, sales, or reviews.
Creating and Managing Outlet Deals
- Navigate to FBA Inventory > Recommendation Filter > Create Outlet Deal.
- Set your discounted price (below maximum deal price).
- Submit for approval.
- Track status in the Outlet Deals report (Reports > Fulfillment > Outlet Deals).
- Cancel or adjust deals if needed, keeping pricing rules in mind.
Tip: Bundle with coupons or promotions to maximize basket size and conversion rates.
Why This Matters for Amazon Sellers
- Boost Holiday Revenue: Outlet deals ensure that slow-moving stock doesn’t hinder high-demand SKUs during peak shopping periods.
- Improve Cash Flow: Move inventory faster without incurring long-term storage fees.
- Increase Conversion Rates: Featured Outlet deals drive customers to add products to their cart, boosting sales and cross-selling opportunities.
- Operational Efficiency: Automates inventory management and reduces time spent on manual promotions.
Best Practices
- Remove conflicting pricing rules before submitting a deal.
- Use high-quality images to improve the chance of approval and customer engagement.
- Monitor the Outlet Deals report daily during peak seasons.
- Strategically combine Outlet discounts with coupons for better perceived value.
How Big Internet Ecommerce Can Help
At BigInternetEcommerce.com, we help Amazon sellers:
- Audit your FBA inventory for Outlet eligibility
- Set optimal discounts and promotions
- Combine Outlet deals with targeted ads and coupons for maximum ROI
- Monitor and adjust deals in real-time to protect margins and boost revenue
Schedule a call today with our team to optimize your Amazon Outlet strategy and maximize holiday sales.
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