Expanding into B2B ecommerce on Amazon offers high-volume sales, predictable orders, and lower returns. With over 8 million business customers globally, Amazon Business is a goldmine for sellers who know which products to offer. In this guide, we’ll explore how to find the right B2B products, use Amazon’s tools, and scale your business effectively.
What Are B2B Products?
B2B products are sold by one business to another. Think office supplies, bulk consumables, commercial cleaning supplies, or software subscriptions. Amazon Business makes it easy for companies to order in bulk, automate reordering, and streamline procurement.
Why Amazon Business Matters
97 of the Fortune 100 companies shop through Amazon Business. With features like custom pricing, bulk order discounts, and tax exemptions, sellers can attract large B2B clients while optimizing operations.
How to Find B2B Products to Sell
Amazon’s B2B Selection Recommendations tool uses demand signals and your sales history to recommend products that business customers want. Features include:
- List products not yet on Amazon based on B2B demand
- Add offers to existing ASINs to target high-demand business buyers
- Personalized filtering to prioritize B2B opportunities
Benefits of Selling B2B Products
- Bulk orders increase revenue per transaction
- Predictable repeat purchases
- Lower return rates than B2C
- Less effort to move more inventory
- Access to dedicated B2B tools
Maximizing Success with Amazon B2B Tools
- Use B2B Central to track performance by customer segment
- Leverage Case Pack Product Opportunities for bulk selling
- Apply insights from Business Discounts to optimize pricing strategies
Amazon B2B offers sellers a powerful opportunity to grow with high-volume, repeat customers. Use data-backed tools to select the right products and maximize your Amazon Business success.
Schedule a call to learn how to find the best B2B products for your store.
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