How Amazon Shoppable Collections Can Boost Sales and Conversions for Sellers

Amazon Shoppable Collections (Beta) is a powerful new way for sellers to increase conversion rates, drive traffic to their Brand Store, and boost average order value. By turning static A+ Content into interactive, clickable experiences, you can engage shoppers and convert them directly from your Brand Story section.

Contents

1 What Are Shoppable Collections?
2 How Big Internet E-Commerce Can Help

What Are Shoppable Collections?

Interactive A+ Content modules that replace standard Brand Story content.
Clickable images and autoplay videos (with sound!) drive shoppers directly to the cart.
Themed collections encourage cross-selling and bulk purchases.
Works with existing FBA inventory, no extra fulfillment work.

Eligibility Notes:

Only brand-registered FBA single-pack ASINs with demand are eligible.
Minimum 5 products per collection.
Multipacks will still require proper price setup.

Benefits for Sellers:

Increase Conversions: Clickable product links turn browsing into sales.
Boost Average Order Value: Themed collections encourage multiple purchases.
Enhance Customer Engagement: Videos and high-quality images increase time-on-page.
Streamline Operations: Uses existing FBA inventory, no extra packaging required.

How to Get Started:

Enroll your brand in Amazon Brand Registry.
Access A+ Content Manager in Seller Central.
Choose Brand Story + Shoppable Collections.
Add interactive modules: custom collection, highly rated, image with text, video with text.
Tag your products and submit for Amazon approval.

Pro Tips for Maximum Impact:

Focus on high-demand products for collections.
Use autoplay video modules to highlight features.
Ensure image quality and proper tagging.
Run promotions or ads to amplify visibility of new collections.

How Big Internet E-Commerce Can Help

At BigInternetECommerce.com (BIE), we specialize in turning Amazon A+ Content into a revenue-driving tool. Here’s how we can help you leverage Shoppable Collections for maximum impact:

Strategic Collection Planning
- We analyze your catalog and sales data to identify high-demand products ideal for shoppable collections.
- Group products into themed bundles that naturally increase cross-selling and basket size.
Creative Design & Visual Optimization
- Design high-quality, clickable images and videos for Shoppable Collections.
- Optimize layouts for conversion-focused engagement, ensuring your first impression drives action.
Content Setup & Tagging
- Properly tag each product to maximize click-to-cart functionality.
- Ensure compliance with Amazon’s eligibility rules so collections publish successfully and avoid errors.
Pricing & Promotion Strategy
- Advise on multipack pricing and promotions to capture demand without sacrificing margins.
- Suggest campaign integration for Amazon Ads and social media to boost collection visibility.
Analytics & Performance Tracking
- Monitor sales, clicks, and engagement from Shoppable Collections.
- Provide actionable recommendations to iterate and improve conversion rates over time.
Full-Service Support
- From setup to launch, Big Internet Ecommerce (BIE) handles the technical and creative execution, letting you focus on scaling your business.
- We also train your internal team on best practices for future A+ content and Shoppable Collection updates.