Prime Day 2025 was unlike any other. It was the first four-day event, and while Amazon touted record-breaking sales of $24.1B, the event’s impact was more nuanced. For sellers, the real story is the shift toward AI-powered discovery and mobile-first shopping. In this post, we break down what happened and what sellers need to do to prepare for future e-commerce events.
What Happened During Prime Day 2025?
Amazon’s fourth Prime Day event saw record traffic and sales, but not without some interesting twists:
- Day 1 saw a 40% decline in sales compared to last year, leaving some to question the effectiveness of a longer sales event.
- Days 3 and 4, however, showed explosive growth, with sales up 165% YoY.
- A significant driver of this increase was Amazon’s AI-powered retail tools and mobile shopping experience.
How AI is Reshaping E-Commerce
AI played a pivotal role in Prime Day 2025’s success. Sellers who used Amazon’s AI tools saw better performance, with product discovery and dynamic ads leading the charge. Amazon’s AI-driven tools have fundamentally changed the way shoppers find and purchase products.
What Does This Mean for Amazon Sellers?
The data is clear: AI and mobile shopping are no longer optional—they are necessities. Sellers must adapt to these changes if they want to stay competitive in future events like Prime Day. Additionally, the surge in mobile shopping shows that sellers must optimize their listings for mobile-first users.
Actionable Insights for Amazon Sellers:
- Optimize for AI: Use Amazon’s AI-powered tools to improve product visibility and target the right audience.
- Focus on Mobile: Ensure your listings are mobile-friendly and designed for a seamless mobile shopping experience.
- Analyze Data: Review your sales metrics from Prime Day and adjust your strategy accordingly.
While Prime Day 2025 set new records, it also highlighted the evolving nature of e-commerce. Sellers need to optimize for AI-driven discovery, be mobile-first, and stay agile to succeed. As we move into 2026 and beyond, these strategies will become crucial for capturing the next big wave of consumer interest.
Contact us today to get started on optimizing your Amazon strategy.
Follow BIE on Instagram & Linkedin to stay updated with the trends.
