Introducing new products to Amazon can be a daunting task for sellers. But what if you could scale your launch faster, with reduced costs and built-in benefits? The FBA New Selection program is designed to do just that. In this blog, we’ll break down the key benefits of the FBA New Selection program, how to enroll, and how it can help boost your product launch.
Contents
What Is the FBA New Selection Program?
The FBA New Selection program helps Amazon sellers who are introducing new-to-FBA ASINs (product listings). Through this program, sellers can access exclusive benefits, including:
- Free storage for new products for up to 120 days
- Vine enrollment discounts for faster review collection
- 10% rebates on new-to-FBA sales
How to Enroll in the FBA New Selection Program
- New Sellers: Automatically enrolled when creating your first shipment within 90 days of listing your first product.
- Existing Sellers: Enroll by visiting the FBA New Selection page in Seller Central.
How FBA New Selection Benefits You
- Rebates: 10% rebate on sales of new-to-FBA products
- Storage: Free storage for the first 100 standard-size units
- Liquidations: Free liquidations on returned products
How Big Internet Ecommerce Can Help You Maximize the FBA New Selection Program
At Big Internet Ecommerce, we specialize in leveraging Amazon programs like FBA New Selection to maximize sales for our clients. We help you:
- Optimize product listings for higher visibility and conversions
- Implement smart pricing strategies to make the most of rebates and discounts
- Use Amazon Vine to generate early reviews
- Track inventory and maximize rebates
Want to make your product launch as seamless as possible?
Schedule a call with our experts and let us guide you through the FBA New Selection program.


