Optimize Amazon B2B Prices with the Business Discount Insights Tool (Complete Guide)

Pricing for B2B on Amazon shouldn’t be guesswork. With Business Discount Insights, sellers can see where a Business price and quantity discounts will increase win rate, qualify for the Business Savings Blue Badge, and nudge bigger baskets with margin-safe tiers. This guide shows how to implement B2B pricing step-by-step, automate updates, and measure results—so you scale B2B orders confidently.

Contents

1 What Is Amazon Business & Why It Matters
2 Business Price vs. Quantity Discounts
3 The Business Savings Blue Badge
4 Inside the Business Discount Insights Tool
5 Step-by-Step: Set B2B Prices & Tiers
6 Margin-Safe Tier Design (BoFu)
7 Hidden Wins: Fee Savings on B2B Multi-Unit Orders
8 Measuring Impact (and What to Change)
9 Common Pitfalls (and Fixes)
10 How Big Internet Ecommerce Helps

What Is Amazon Business & Why It Matters

Amazon Business connects your catalog to corporate buyers (SMBs, schools, enterprises, and government). These shoppers:

Buy in multiples (higher units per order)
Return less frequently
Reorder on cycles (predictable demand)

Business Price vs. Quantity Discounts

Business price: A lower, Business-only price (per unit) visible to registered business buyers.
Quantity discounts: Tiered savings (percent or fixed price) at increasing unit thresholds.

The Business Savings Blue Badge

A trust signal that can improve discoverability for business buyers. Typically shown when:

The Business price is at least 5% below retail or
First-tier quantity discount is ≥3% at 2+ units, and the product has a 4★ rating.

Inside the Business Discount Insights Tool

Where to find it: Seller Central → B2B → Business Discount Insights

What you’ll see:

SKUs missing Business price
SKUs missing/invalid tiers
Blue Badge eligibility gaps
B2B Featured Offer price and suggested tiers
Generate Report for catalog-wide actions

Step-by-Step: Set B2B Prices & Tiers

Start with top 10 recs (on-page edit)

Set Business price below retail
Add tiers (e.g., 3% @ 2+, 5% @ 5+, 8–10% @ 10+)
Save and verify Blue Badge eligibility

Bulk update with the report

Download report → Edit Price/Quantity File
For tiers, use percent or fixed type and up to 5 thresholds
Upload via Catalog → Add Products via Upload

Automate with Business Catalog Rule

Turn on Automate Pricing for your Business catalog
Keep price floors to protect margin
Avoid manual edits in Manage Inventory (manual changes remove SKUs from automation)

Margin-Safe Tier Design (BoFu)

Start conservative: 3% @ 2+, 5% @ 5+, 8% @ 10+
For high-margin consumables, consider 10–12% at higher tiers to encourage case buys
Map tiers by velocity (top sellers) and case pack (round tiers to carton sizes)

Hidden Wins: Fee Savings on B2B Multi-Unit Orders

When Business discounts are ≥3% and buyers purchase 2+ units:

FBA per-unit fee savings may apply (by size tier & quantity)
Referral fee reductions can apply on large-value business orders

Stacked with bigger baskets, these savings improve your net proceeds.

Measuring Impact (and What to Change)

B2B Central → Sales Snapshot: Track B2B vs. retail mix and unit lift
Business Reports → Detail Page Sales & Traffic:
- Units/order, session-to-order conversion, ASP shifts
- Compare pre/post pricing windows by SKU

Iterate monthly: promote SKUs that gain Blue Badge and scale tiers where margin supports it.

Common Pitfalls (and Fixes)

Manual overrides kill automation: Keep SKUs under Automate Pricing.
Tiers too aggressive: If ASP collapses, reduce higher-tier discounts.
No Blue Badge? Check Business price is < retail, ensure ratings ≥4★, or add a small first-tier discount at 2+ units.